Whats Alabama rush Sororities that have taken over TikTok and we cant look away
Ever wonder to yourself: “What are sorority hopefuls in Alabama wearing right now?â€
All the time? Me too.
Fortunately, we’ll wonder no longer because TikTok’s For You Page has been swarmed with sorority pledge videos.
Sorority recruitment season starts early for some colleges â€" sometimes before classes even begin â€" and thousands of supplicants from the University of Alabama are documenting their bids on social media in hopes of catching the eyes of recruiting chapters.
Potential new members flooded TikTok hashtags like #alabamarush or the more popular #bamarush this week with clips of them singing, dancing, showing off their #OOTD (outfit of the day) and more.
The videos have gone viral; as of Thursday, videos tagged #alabamarush had a collective 19.6 million views, while videos in #bamarush have been seen over 53 million times.
In one by @allylasaly, a group of PNMs take turns showing off their outfits and announcing which brands they’re wearing for the day. The video has been seen 1.2 million times by Thursday.
Sorority recruitment, or rush week, is a major event, especially in certain parts of the U.S. south. For the University of Alabama, rush week lasts from Aug. 7 to 15.
The application process requires a detailed resume and head shot, a list of personal recommendations and a registration fee of up to $350 USD. Pledges must also prove they are the perfect match for their house of choice.
Going viral on social media could mean the difference between getting into that sorority and going home disappointed and $350 lighter.
Meanwhile, some sorority chapters are riding the wave, posting videos to entice the potential new members into joining their houses.
The flood of content have since leaked into some users’ For You Pages; confusion ensued.
“I don’t know how I got on sorority rush TikTok,†said one user in a video, “but I never want to leave.â€
Alas, with great popularity come great shenanigans.
TikTok users most certainly not from ‘Bama soon began flooding the hashtags with videos parodying the pledge content, some mocking the girls’ accents or fashion choices.
Others accused the videos of being “cheugyâ€; the sentence for cheugy-ness is, of course, constant harassment.
Not all videos from outsiders were mocking â€" seemingly just as many users have professed their love of the trend. Some were sorority alumni, revelling in the nostalgia.
For others, the torrent of sorority content offered a peek into a different life. A hit of escapism, maybe.
Roll Tide!
